Speck Design`s Client, Maverick Lifestyle, has Introduced the Nica Product
 Line and It Continues to Receive Positive Reviews

PALO ALTO, Calif.--(Business Wire)--

Speck Design, Silicon Valley`s leading product design firm was chosen by
Maverick CEO Craig Janik to re-think the design of the Bluetooth headset.
Maverick`s goals were to differentiate themselves by creating a Bluetooth
headset that was "not so `Star-Trek,` high-tech but more like jewelry and that
was comfortable and completely effortless to use in a car". 

Speck Design`s industrial design and mechanical engineering teams jointly
responded to the challenge by delivering a breakthrough research and discovery
phase that included a survey of existing approaches in the marketplace, and a
series of fresh form concepts, one of which was a compact circular shape. The
simple, iconic form was chosen as the direction of Maverick`s product line.
Speck`s research also provided alternative methods of connecting to the ear with
increased comfort and security. 

The result is Nica, the only compact, open-air headset on the market. Speck`s
design has no mic boom extending into the wearers face, the headset is more
stable and secure, yet draws less attention to itself. The open-air acoustics
allow the headset to be worn comfortably for longer periods because there is no
ear insert pressing on the ear canal. See images of the product here: Nica and
Speck Design

Speck worked with Maverick throughout the industrial design, engineering, and
manufacturing phases on the headset and docks. 

Nica`s advanced technology is not limited to the headset itself. Serious
attention was paid to how consumers really use Bluetooth headsets. Speck
designed the docks with innovative ways of charging. Nica attaches magnetically
to both the desk dock and the car dock charger for easy cableless recharging and
convenient access. The car dock also mounts in a variety of ways in the car
including plugging directly into the cigarette lighter, while still providing a
secondary outlet to plug in another device, such as a cell phone. 

The Nica headset and dock bundles are available at select Apple stores and on
Apple`s web store. The headset is sold separately at other retail locations, as
well as on Maverick`s website.

About Speck Design
www.speckdesign.com

Speck Design is Silicon Valley`s leading product design firm. We specialize in
the industrial and mechanical design of highly complex products that need to
last. With 13 years of experience designing over 1000 groundbreaking products
across industries including medical devices, networking, industrial products and
consumer products, our relentlessly pragmatic approach ensures that we deliver
elegant solutions for the most complex problems. Our products are built to be
functional and practical and to meet the business needs of our clients. Notable
clients include Accuray, Apple, Audi/VW, Cisco, Clorox, Dell, Hasbro, Juniper,
Intuitive Surgical, Redback/Ericsson, and Tesla Motors. Founded in 1996, Speck
is privately held and headquartered in Palo Alto, California.

Speck Design
Stephanie Hudson, 650-462-9080 ext. 2039
Stephanie@speckdesign.com
www.speckdesign.com

Copyright Business Wire 2009